Evidence-First Case Studies

Proven Outcomes with Bounded Evidence

No vanity dashboards or inflated claims. Deep-dive into how real engineering and growth teams achieve verifiable organic citations and profitable attribution.

E-Commerce / Consumer Goods45-day attribution & scaling audit

How a Cross-Border DTC Eliminated 35% Attribution Overlap and Restored Net Contribution Margin

By untangling Meta 7-day click and Google Brand search claim overlap, adopting Blended MER, and enforcing 20% step budget pacing, the brand stopped bleeding ad spend and increased true cashflow by $42,000/mo.

Blended MER (Real Revenue / Total Spend)
2.48x+50.3%
Monthly Net Contribution Margin
$60,400+232%
Ad Waste on Fatigued Creatives
6% of budget-81%
Fintech / B2B Payments60-day editorial pipeline rollout

How a Global Fintech Scaled 60 High-Authority Organic Guides with Zero Quality Drift

By transforming content creation from raw AI prompting into a structured object chain with locked outline briefs and 20+ slop filters, organic traffic grew 180% with top-3 rankings on 42 regulatory terms.

Organic Search Impressions
235,000 / mo+180%
Top 3 Regulatory Keyword Rankings
42 keywords+425%
Editorial Review Time per Piece
45 minutes-83%

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